A former life
The Wall Street Journal recently published an article in which he mentioned that Research in motion makes its biggest push to attract developers to increase the number of requests in its .According report, RIM plans to bring new services and development tools in the coming weeks to try to restore its app store app store.
Software and applications have begun to play an important role in the mobile telephony decisions among consumers purchase points improved RIM app store can not only help RIM increased its share of mobile phone market, but also help the company improve its chances of monetization through its business apps.
Potential benefits to the RIM stock
RIM is competing in a market highly competitive smartphone with Apple iPhone and share phones on Android market more and more in the smartphone market.
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We expect that RIM will continue to gain global market of the mobile phone market share as the smartphone segment ends up the rest of the mobile telephony market.We believe that RIM will increase its market share of approximately 2.7% in 2009 to 7.8% at the end of the forecast period Trefis mobile phone.
RIM's market share may increase further if its app store wins more traction.There may be an increase of 30% for estimating Trefis $72 RIM stock price if its market share increase at a faster rate to 10 per cent by 2016, instead of the 7.8% that we currently have.
Improvement of the important app RIM shop
RIM has launched its April 2009 app store as a reaction to the Apple iPhone app store went live in July 2008.This discrepancy of close to a year gave Apple competitive advantage in the development of its activities applications much faster RIM.Magasin RIM app has been criticized for less developer friendly and bearing on a method of payment more tedious to other app stores.RIM has approximately 10,000 applications in the app store, much less than 70,000 Google has for its Android platform and 250,000 present in the Apple app store.
In August 2010, RIM has acquired Cellmania to better monetize its enterprise apps and compete effectively with the platform Apple advertising iAd.Apple enjoys not only by getting a cut of 30 per cent for each paid application, but also by obtaining a reduction of 40% of advertising dollars for an application libre.Le downloads app have increased rapidly for Apple, and we expect to increase rapidly in 2009 to 6.6 billion by 2010 and then to 52 billion at the end of the forecast period Trefis $ 2.2 billion.
RIM to concentrate on improving its app store can help the company increase its market share of mobile phone and offers developers a better platform to monetize their applications.
You can see the full $72 Trefis Price estimate of RIM stock here.
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