Ford received his flight back
Ford delivers strong global economic recession that hit the world in 2008-2009.Share the company car for the North American market began to gradually increase after the decline in 2007.Nous hope this dynamic growth to continue to grow by factors such as "A Ford" that the company has adopted strategy to streamline costs.
Increase the share of market in North America comes at the expense of competitors such as Daimler, Honda and Toyota.Notre current Trefis price estimate for Ford stock is $14, consistent with the current market price.
Focus on the smaller and more fuel-efficient cars
Car Ford in the North American market share decreased by 10.5% in 2005 to 8.5% in 2008 and then increased to 9.7% in 2009.[1] Consumers are smaller, more and more direct friendlier towards environmental friendly and energy-efficient cars due to rising oil prices and global warming concerns. We hope that this change to boost sales of small cars in North America.Ford, in particular, it seeks small and fuel-efficient cars of the larger SUV and trucks.The company plans to invest approximately $ 14 billion in United States on advanced technologies to improve the energy efficiency of more than 25% [2].
Ford focuses on the development of a new company and model of advertising in the vision of "A Ford."It aims to reduce the number of regional brands, thus reducing costs and launching of the new Ford vehicles around the world with programs better ads from marketing.En in addition, the objective of this slogan is to build cars that appeal to American and European consumers using a common theme design.
Ford strives also lead car sales by offering competitive pricing and incentives as handed over cash and zero percent financing for win clients other competitors such as Toyota.
The average member of Trefis cars Ford in the North American market share forecasts indicate an increase of 11.6% in 2010 and 13% by 2016, to the estimation of Trefis base increased by 11.4% in 2010 to 12.6% at the end of Trefis forecast période.Les member estimates involve small to estimate price Trefis for Ford stock.
You can drag the forecast trend-line above to express your own views and see the sensitivity of Ford stock to its market share in North America.
Our complete for Ford stock analysis is here.
Notes:
1 Ford Car share of the market in North America is calculated as: number of Ford brand cars sold in North America and America's northern Car Sales .the ' information on the sales mix by marks different geographies is available in the annual report of Ford.Données on sales of cars in North America are available in deposits on the Ford Web site.
Written testimony of Allan Mulally, President and CEO of Ford.
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